Beira Alta: Brazilian cosmetics. Quality, innovation, and sustainable packaging
Founded in 1969, Beira Alta Cosméticos is a Brazilian company based in Guarulhos, São Paulo state, that has established itself in the professional cosmetics industry.
Located in one of Brazil’s most dynamic and industrialized regions, Guarulhos is part of the São Paulo metropolitan area, a city known not only as the country’s economic heart but also for its vibrant cultural and creative scene. Beira Alta’s wide range of products, ranging from hair treatments to skincare items, reflects a constant commitment to quality and innovation. In recent years, the company has embarked on an increasingly eco-friendly journey, adopting responsible practices throughout production, including the choice of more eco-compatible packaging solutions. With the support of SMI DO BRASIL, one of the SMI Group’s branches, Beira Alta Cosméticos has recently integrated two SMIPACK WPS 600R wrap-around case packers into its production lines.
Wrap-around technology: Efficiency and environmental responsibility
Beira Alta Cosméticos choice of WPS 600R case packers is a concrete example of how companies in the beauty sector can combine production efficiency and environmental sustainability, responding to a market increasingly aware of the ecological impact of industrial processes. The WPS 600R wrap-around case packers allow products to be wrapped with extended cardboard, minimizing waste and reducing scraps. This technology allows for packing up to 25 packs per minute in compact spaces, working with micro-flute, corrugated, and kraft cardboard. The integration of these machines into Beira Alta’s production lines has enabled the company to enhance operational efficiency while promoting an eco-compatible packaging process.
WPS Series: Flexibility and sustainability for the beauty sector
The WPS series case packers offer numerous advantages for beauty sector companies:
1.- Efficiency and flexibility in automatic packaging
They combine automatic wrap-around technology with a storage capacity ranging from 300 to 900 cartons, optimizing production flow. Their design allows them to work with cartons of various sizes, making them a versatile option for packaging products of different shapes and volumes.
2.- Eco-friendly design and use of sustainable materials
Designed to use cartons of varying thicknesses, including eco-friendly options like kraft, these machines enable the use of recyclable and biodegradable materials, helping to reduce waste and the environmental impact of packaging.
3.- Smart automation and precise control
Equipped with the Flxmod® control system and a color touchscreen interface, as well as management through gear motors and servomotors, these packers offer high automation and precision, simplifying the management of the entire process. These features enhance safety and efficiency in the packaging line while reducing the possibility of errors that can lead to waste.
4.- Industry 4.0 compatibility
Being compatible with Industry 4.0 standards, the WPS machines enable companies to integrate their processes with advanced technologies such as the Internet of Things (IoT), optimizing production monitoring, management, and energy efficiency.
SMIPACK S.p.A. – Innovative and technologically advanced packaging solutions
Since 1997, SMIPACK S.p.A. has established itself as a leader in advanced and high-quality packaging technology. The Italian company, a subsidiary of the SMI Group, offers a wide range of solutions including: shrink tunnel machines, L-sealers, flow pack systems, bar-sealing and film-launching shrink wrappers, and wrap-around case packers. The combination of innovative technologies, strong investment in research and development, and a constant focus on customer needs has enabled SMIPACK to produce over 4,300 units annually, becoming a global reference point. Its presence across various industrial sectors and its commitment to eco-sustainability highlight the company’s ability to offer versatile solutions, setting a new standard in the packaging industry.
SMIPACK S.p.A.
