PET Engineering: il nuovo packaging in PET di Parmalat Canada

PET Engineering: il nuovo packaging in PET di Parmalat Canada

Facilmente impugnabile, leggero e resistente: il nuovo packaging in PET di Parmalat Canada

Parmalat Canada innova e lo fa in collaborazione con PET Engineering: la prima bottiglia in PET per latte di Parmalat del mercato canadese porta infatti la firma dell’azienda di Treviso.

La nuova gamma, disponibile nei formati 237ml, 473ml, 1L e 1.5 L è nata dall’esigenza di Parmalat Canada di offrire ai propri consumatori un packaging richiudibile, comodo da trasportare e utilizzare e riciclabile al 100%: una vera novità in un mercato nel quale pouch e brik in cartone sono le uniche soluzioni adottate per l’imbottigliamento.

Il concept proposto da PET Engineering, oltre a rispondere alle esigenze legate alla praticità di utilizzo, doveva adattarsi ai due diversi posizionamenti dei marchi Lactantia Cream, premium, e Beatrice, mainstream e, allo stesso tempo, incontrare i gusti sia dei millenial che dei boomer. Inoltre, era necessario che il nuovo contenitore, nel formato da 1.5 L, avesse le dimensioni corrette per essere facilmente riposto negli scaffali del frigorifero.

Il risultato? Un packaging facilmente impugnabile, leggero e allo stesso tempo resistente grazie al sistema di nervature che conferisce rigidità per un versamento ottimale.

Del nuovo packaging ci parla Marco De Palma, General Manager, Fluid, presso Parmalat Canada: “Today’s announcement is a great source of pride for the Parmalat Canada family. It demonstrates the scope of our company’s leadership and drive to innovate. It is the culmination of sustained and collaborative efforts by our Research and Development, Marketing and Operations team, which has worked tirelessly on the project for more than three years. The new bottles are truly an innovative step forward for dairy product packaging. They give consumers Canadian milk of exceptional quality while also better meeting their needs.”

Easy to hold, light and robust: Parmalat Canada’s new PET packaging solution

 Parmalat Canada innovates, in partnership with PET Engineering: in fact, this company from Treviso has created Parmalat’s first PET bottle to be launched on the Canadian market.

The new range, available in 237ml, 473ml, 1l and 1.5l formats, was created to meet Parmalat Canada’s need to offer its customers a resealable bottle that was easy to carry around and use and was 100% recyclable: a real innovation in a market where milk bags and cartons are currently the only packaging solutions available.

As well as meeting practicality needs, PET Engineering’s concept had to adapt to the different positioning of the two brands, Lactantia Cream (premium) and Beatrice (mainstream), at the same time as appealing to both millennials and baby boomers. The new 1.5l bottle also had to have the right size to easily fit on refrigerator shelves.

The result? An easy-to-hold and light packaging solution that is also robust thanks to its ribbing system, making the bottle rigid and allowing for excellent pouring.

Marco De Palma, General Manager, Fluid, at Parmalat Canada says about the new packaging solution: “Today’s announcement is a great source of pride for the Parmalat Canada family. It demonstrates the scope of our company’s leadership and drive to innovate. It is the culmination of sustained and collaborative efforts by our Research and Development, Marketing and Operations team, which has worked tirelessly on the project for more than three years. The new bottles are truly an innovative step forward for dairy product packaging. They give consumers Canadian milk of exceptional quality while also better meeting their needs.”